Persuasion is All Around

We're in the midst of our persuasive writing unit.  I've been trying to convince my students that this is one of the most common types of writing we encounter.  Tonight for homework they're looking for an example of persuasive writing.

What did I come home to in my mailbox??  At least half a dozen examples of letters convincing me to open a new credit card, sign up for health screenings, or buy new sweaters (and my new Anthro member card, a-thankyouverymuch).

 

Tomorrow we're going to look through the students' examples to help us learn about 'Persuasive Strategies.'  (Check out Read Write Think for the original sheet for students.)

 

I decided to also find some commercial examples to help solidify student understanding of a few of the concepts.  Here are the winners that I will share tomorrow.  Any you would suggest adding? 

 

 

Logos- using logic, numbers, facts and data to support your argument

 

 

Sprint, 2009

 

 

 

Pathos- appealing to your audience's emotions

 

Hallmark, 2013

 

Volkswagen, 2012

 

 

 

Ethos- making yourself seem trustworthy and believable

 

Nationwide, 2012

 

 

 

Kairos- building a sense of urgency for your cause

 

Target, 2011

 

 

Big Names- experts and important people that support your side of the argument

 

Mike Huckabee for President: Chuck Norris Approved, 2008

 

 

 

Research- using studies and information to make your argument seem more convincing

 

 

Clinique, 2012