What did I come home to in my mailbox?? At least half a dozen examples of letters convincing me to open a new credit card, sign up for health screenings, or buy new sweaters (and my new Anthro member card, a-thankyouverymuch).
Tomorrow we're going to look through the students' examples to help us learn about 'Persuasive Strategies.' (Check out Read Write Think for the original sheet for students.)
I decided to also find some commercial examples to help solidify student understanding of a few of the concepts. Here are the winners that I will share tomorrow. Any you would suggest adding?
Logos- using logic, numbers, facts and data to support your argument
Pathos- appealing to your audience's emotions
Ethos- making yourself seem trustworthy and believable
Kairos- building a sense of urgency for your cause
Big Names- experts and important people that support your side of the argument
Mike Huckabee for President: Chuck Norris Approved, 2008
Research- using studies and information to make your argument seem more convincing